Test Blog

This past summer I had the opportunity to accept an internship with a pet product distribution company in Indiana. I worked in the marketing department there and while I was there I had the opportunity to work with the tool Google Analytics. Google Analytics is a tool that can measure all kinds of data from individuals who visit your website. Google Analytics was able to gather geographical information along with demographic information. One of the most interesting things that I saw while working there was that when someone visited our website I could log on to the program and look up where that person is from, their gender, their age, and what else they searched for on the internet. This is due to websites using cookies to collect data. Anytime you visit a new website there is something collecting your information and storing it to better target advertizements towards you. Some people are very fearful of this kind of tech but I think it is really cool! People are figuring out wa...

In today's Tech Tip I will be showing you the use of the internet browsing tool "Duck Duck Go." Duck Duck Go is an internet search engine that doesn't track where you search. What this means is that Duck Duck Go doesn't keep track of any demographic information like age, location, or specific market. Some people prefer this kind of service because they feel free from the eyes of advertisers or the government. I personally don't mind if Google or other search engines like Google use my demographic information to sell to advertisers, or even to use for government tracking. I just think that 50 years ago advertizers had almost no way to target their advertisements towards a specific audience and now they can do that in greater ways than ever. I think thats pretty cool, which is why I will continue to use google instead of Duck Duck Go.